"Objectified" Trailer

Behold the new documentary by the guy who brought you the fontatsic film Helvetica. This one is about product design and consumerism. It will tell you why you must must must have the impeccably-designed Leica point-and-shoot, even if the Canon takes better photos. If you’re a designer or artsy type, you will no doubt enjoy the film, but the average person might find it a tad too precious.  Bonus: the mighty El Ten Eleven does the music:

The song is “I Like Van Halen Because My Sister Says They Are Cool” by our friends El Ten Eleven, from their new record These Promises Are Being Videotaped [get it on iTunes].

Website: www.objectifiedfilm.com [via neatorama]

TAGS: Art • Design • El Ten Eleven • Gary Hustwit • helvetica • industrial design • Movie Trailer • Movies