Det. Benson: “Captain, we’ve got a situation. A lady in the Bronx just patty-caked an S.O.S. to Pitter-Patter from her handheld! She is being attacked by a sex criminal. She asked her Pitter-Patter followers to contact SVU for her, and we’ve been getting dozens of frantic patty-cakes at @sexyvictims.”

What Are Words For? Vampire Weekend’s new wordless banner ad showing just a polaroidish photo of a very cute preppy girl is pretty darn brilliant and quite effective. I clicked it and like you, I don’t usually click anything (unless its animated or has something to do with fungus). See a sample of the less-is-more ad on www.fluxblog.org. The alluring, 80s-tinged photo makes me want to reread a Jay McInerney or Bret Easton Ellis novel… and score some coke. It doesn’t however, make me want to listen to Vampire Weekend, but then again, no ad could.